网络符号在产品设计中的应用探析

The Analysis of the Application of Internet Symbols in the Product Design

以文具设计为例,分析青少年的生活习惯,指出网络符号是青少年交流的重要工具,能反映他们的喜好,进而根据符号消费理论,制定产品设计策略并进行设计实践,探索符号在产品设计中的应用路径。启示设计师在消费社会,要平衡产品、符号、消费者之间的关系,要挖掘消费者潜在的符号需求。

The paper is taking the design of stationery as an example to discuss about the living habits of young people. It is found that the internet symbols are important tools for the younger people’s communication, in which reflects their likes and dislikes, makes the strategy for product design and design practice and explores the applying path of the symbol in the product design. Thus the inspiration designers in the consumer society have to balance the relationship among the products, symbols and consumers and to tap the consumers’ potential demand of symbols.