摘要
城市视觉符号是指能够代表城市文化特征具有传承价值并给人以深刻印象的标志性事物,它是城市精神与文化的载体。近几年,国内许多城市已逐渐开始意识到城市品牌发展的重要性及影响力。对于一个城市来说,"视觉符号"是城市的一张名片,是城市自我推广的手段,是市场竞争的源动力,有时候甚至可以改变一座城市的命运,带动当地经济的飞速发展,有效提高居民的生活质量和水平,甚至对国家形象也会产生深远的影响。
City Vision Symbol refers to the representative city culture characteristics,having heritage value and impressive landmark.It is the carrier of culture and city spirit.In recent years,a lot of domestic city gradually began to realize the importance and influence of city brand.For a city,vision symbol is a name card of the city,is the city marketing means,market competition is the source of power,and sometimes can even change the fate of a city,drive the rapid development of economy,improve city life quality and level,even to the image of the country also produced farreaching effect.
