城市形象与品牌传播——谈厦门城市形象识别系统的构建

City Image and Brand Communication,a Study on theConstruction about City Visual Identity of Xiamen Municipality

城市形象识别系统的构建有助于城市品牌的传播与城市形象的建设,用视觉传达的方法塑造城市的精神内涵、气质与形象风格。文章立足于厦门城市标志设计的定位与实例分析,从基础要素系统和应用要素系统两个方面来论证厦门城市形象识别系统的构建情况,并针对厦门城市的地域特征、城市环境、城市文化、应用要素系统等提出了如何扩大厦门城市品牌传播与应用的合理化的对策与建议。

City image is intangible assets of a city.The construction about city image identity system(CIIS) contributes to spread the city brand,to provide a series of distilled impression identifying and its application for the complex city system,to shape the city spirit connotation,temperament and style.The construction of CIIS of Xiamen Municipality was expounded and proved from the two systems of basic elements and the application elements.In the light of the various factors including regional characteristic,urban environment and urban culture in Xiamen Municipality,a reasonable countermeasures and suggestion to extent the spread and application of city brand of Xiamen Municipality is put forward as well in this paper.