摘要
文章以终端为切入点,以Hennes&Mauritz(H&M)的Hennes部门为研究案例,尝试探讨以终端为基础的商品企划的风险规避和商品传达管理的策略,总结其在商品传达环节利用终端管理实现的商品整合策略。
This paper attempts to discuss the strategy of risk aversion and commodity delivery management for end-based merchandise planning with the key point of end-user and exampled with Hennes department of Hennes&Mauritz(H&M),concludes merchandise integration strategy as a result of end management during commodity delivery links.
