试论公益招贴中汉字的运用及其主要表现技法

Discussion on the Use of Chinese Characters in the Commonweal Poster and its Performance Techniques

汉字是公益招贴中的主要元素之一。其印刷体、手写体、民俗字体等不同汉字的广泛运用。考察汉字在公益招贴中运用及其置换同构、特异表现、图形表现与变形嫁接等主要表现技法,对于推动公益招贴设计的策划与创意具有一定的重要意义。

Chinese characters are one of the main elements in the commonweal poster.The extensive use of Chinese characters' print hand,handwritten,folk font displays the beauty of Chinese characters.The study on the use of Chinese characters in the commonweal poster and its main performance techniques like Isomorphism,specificity,graphics and deformation grafting have some importance for the promotion of public service poster design,planning and creative.