论移动互联网时代语境下的广告传播

Discussion on the Advertising Communication in the Era of Mobile Internet

21世纪,伴随着移动互联网技术的日新月异,移动互联网的广告市场高速发展,这对广大的设计师提出了更高的要求。显然,我们不能把旧有的互联网广告传播模式简单的照搬到移动互联网上,让移动用户更好、更便捷第获取信息和享受信息生活乐趣已成为业界共同思考的问题。文章以大量的详实数据说明,梳理出移动互联网时代下的广告传播发展的趋势,并指出解决问题的关键原则和方法。

In the 21st century,the rapid development of mobile Internet technology and advertising market puts forward higher requirements for the majority of designers.Obviously,we can not simply copy the old Internet advertising communication model to the mobile Internet.For mobile users,better and more convenient access to information and enjoy first information joys of life have become the industry thinking.The article teased out trends of advertising communication in the era of mobile Internet with a lot of detailed data,and pointed out the key principles and methods to solve these problems.