摘要
品牌形象代言人属于品牌战略的一个重要组成部分,它对品牌的打造会起到很大影响。通过品牌形象代言人的形象设计和塑造,使目标消费群体认知品牌,产生品牌联想,从而发挥情感移植作用,使品牌深入人心。
Brand spokesmen that belongs to brand strategy is an important part,it will have a great influence for brand spokesmen.Though image design and shape of brand spokesmen,consumers cognitive brand and produce brand association,so that play to emotional transplantation effect and make brand in people's heart.
