摘要
标志设计看似简单,实则不然,正所谓"麻雀虽小,五脏俱全",既然是一个完整的设计,就离不开各个构成要素,而文字——作为标志设计要素之一,在标志设计中扮演着极其重要的角色,有的时候甚至起到了决定性作用。正如一幅成功的画作必有一个讲究的构图方式,标志设计也一样,作为一个完整的"微型画作",其构图方式的运用亦决定了标志的总体美感。讲到标志构图方式,就不得不说一说"点、线、面"的构成,以及在标志构图中的综合运用及相互转化。
Although the logo design seems very simple, it implies complex works behind it. As we all know, 'the best things come in small package.' A complete design depends on each compulsory element. The Characters as one of the most important design elements is playing a crucial role, it also acts as a significant part for a perfect logo design sometimes. Moreover, we already recognized that a perfect mean of composition will lead to a perfect painting. It applies to a perfect logo design as well. The better use of composition would determine the overall aesthetic feeling for a logo. Speaking of composition, we have to mention the combinations of 'point, line and plane', and their integrated use as well as their reciprocal transformation.
关键词
文字排版方式
标志设计
点
线
面
Typography,Logo Designing, Point, Line, Plane
