摘要
文章分析了广告、媒体与受众之间的关系,结合图表和数据分析现代平面广告的发展前景,从经济、科技和媒体多个方面论述了现代平面广告与互动性设计融合的缘由,进而分析了体验经济和数字时代对现代平面广告的影响以及变化的趋势,提出了互动性设计与平面广告融合的可行性,以此拓展传统媒介平台,并在平面广告的媒介中发掘更多具备科技水平的互动性设计。
This paper analyzes the relationships among the advertising, media and audience, combined with chart and data to analyze the development prospects of the modern plane advertisement, from the economy, science and technology and media more aspects of the modern plane advertisement and interactive design of the fusion of reason, and then analyzes the experience economy and digital age to modern plane advertisement influence and change trend, puts forward the interactive design and plane advertising the feasibility of the integration, so as to develop traditional media platform, and discover more interaction design that have science and technology level in the plane advertisement medium.
基金
天津市艺术科学研究规划项目--城市互动型数字媒体广告的创新体系及应用模式研究(课题编号:a12003)
关键词
平面广告
互动性设计
体验经济
数字媒体
The Plane Advertisement, Interactive Design, Experience Economy, Digital Media www.artdesign.org.cn
