加强工业设计开创中国手动工具市场新天地

Strengthen Industrial Design to Create a New World in China Hand Tools Market

以中国手动工具市场现状为依托,文章通过对工业设计、品牌和中国手动工具产业三者间关系的论述,阐明了目前是中国手动工具企业建立品牌的最佳时机,而工业设计是提升企业品牌、打造一流企业的重要因素。文章意在呼吁企业在产品设计中要将工业设计与机械设计更紧密的结合起来,这样才能提高市场竞争力,向市场提供适销对路的商品。

Based on the present situation of China hand tools market, this article through to the discussion on the relationship among industrial design, branding and China hand tools industry, this paper illustrates the current is the best opportunity to build brand hand tools enterprises of China, while industrial design is the important factors to promote the enterprise brand and to build first-class enterprise. This paper is intended to call for enterprise in product design to combine industrial design and mechanical design closer, so as to improve the market competitiveness, to provide readily marketable goods to the market.