设计辩思与市场缔造的交融关系

The Mixing Relationship between the Thoughts on Design and the Constraction of Market

为进一步研究设计与市场的内在关系,结合设计学与市场学的相关理论,从设计与市场交互作用的角度展开分析,辨识并解析设计与市场密切联系、不可分割的交融性关系;认为设计是开启市场的钥匙,是产品进入市场的敲门砖;而市场又是设计的最终目标,是展示设计价值的舞台,在利用设计打造品牌以开拓市场的过程中,通过细分市场明确目标消费者显得尤为重要;设计开启市场之门的关键既是对目标消费者进行准确的需求分析,并运用设计创意满足其需求。

To further study the intrinsic relationship between design and marketing, this paper combines the theories of design science and marketing, analyzes and distinguishes the interactive relationship between design and marketing from the angle of their interacted effects. This paper figures out that design serves as the key to the market, as well as the knocking brick of products; whereas market is the ultimate goal of design, and also the critical way of revealing the value of design. In the process of promoting brand and extending market with the assistance of design, it's especially important to distinguish the potential customers through categorizing the market; the key for opening the market through design lies not only in accurately analyzing the requirements of potential customer, but also fulfilling their demands through innovative design.