对互动型出版物的设计与思考

Design and Thinking of the Interactive Publications

科技的发展和技术的革新改变了信息线性的传播模式,网络的商业化也使人们的生活变得多元化,互动成为当前一种有效的沟通方式逐渐被设计者重视起来。文章以现代出版物为研究平台,理性的分析了出版市场的发展与变化,将互动性设计与出版物结合,提炼出互动型出版物的设计特点,并逐一细化,提出实时的设计方法和手段,通过典型案例论证互动型出版物设计的可行性和效果,并最终为出版物的发行和销售而服务。

The development of technology and technical innovation have changed the linear information communication mode, commercial network makes people's life become diversified, and interaction become an effective way to communicate the current gradually attached importance to by the designer. Based on the modern publications as the research platform, the rational analysis of the development and change of the publishing market, will be interactive design and publications, refining the design characteristics of interactive type publications, and one by one refinement, puts forward the design method and means in real time, through the typical case on the feasibility and effect of interactive design publications, and eventually for the issuance and sale of publications and services.