电视包装设计中的色彩运用探析

Analysis of the Color Application in the TV Packaging Design

电视包装意指对电视节目、栏目、频道乃至电视台整体进行外在形象设计,涵盖标识设计、色彩配置、版式安排、音乐音效、镜头剪辑等手段。在电视包装设计中,色彩具有快速识别、强调差异、凸显和谐、营造氛围的功用,是电视包装设计的重要元素。在色彩配置方面,应以简单色系为主,注重象征意义,符合时代特征。在当今媒介融合时代,电视包装设计中的色彩元素还应通过辅助图形、卡通形象、网站设计等手段进行强化处理。

TV packaging refers to creating external appearance design for TV programs, columns, channels and even the TV whole, which includes the Logo design, colour, layout arrangement, music, sound effects, footage, etc. In the TV packaging design, color has quickly identify, emphasize the differences, highlight the function of harmony, builds the atmosphere, is an important element of TV packaging design. In terms of color configuration, should give priority to with simple color, pay attention to the symbolic, conform to the times characteristics. In today's media mergence era, the color elements in TV packaging design should also do an intensive treatment through assisted graphics, cartoon image, web design and other means.