浅谈欧美招贴设计的主要流派与风格

On Main Schools and Styles of the European and American Poster Design

欧美的招贴设计呈现出风格迥异、流派纷呈的多元格局,以德国、瑞士、波兰、美国这四大学派最具代表性。文章对四大学派发展的历史进行梳理,阐述其形成背景、创作理念和风格特征,并提炼出主要设计师和经典作品,希望为国内的设计同行提供借鉴和启迪。

Europe and American poster design have witnessed a diversified pattern of widely different styles and schools with Germany, Switzerland, Poland and the US as the most representative. The article elaborated on the history of development of the four schools, their respective formation backgrounds, creation concepts and styles and characteristics, accompanied with main designers and their classic works, in order to provide reference and inspiration for the domestic peers.