从理性角度分析视觉传达设计的价值

From the Rational Perspective to Analyze the Value of Visual Communication Design

社会时代的变迁、消费需求的改变、自然科学与社会科学的发展都对视觉传达设计影响甚大,既是机遇也是挑战,令人们重新思索和探讨视觉传达设计中的理性价值与方法。寻求价值理性对视觉传达设计的重要意义,希望视觉传达设计更好的发挥理性价值功用,更好的服务于社会需求。

The time is going, the consumer demand is changing, the natural science and social science is developing, all of these have very large impact on the design of visual communication, which is not only opportunities, but also challenges, people has to rethink and explore the rational value and method of visual communication design . This article seeks the value rationality of visual communication design of significance, and hope that the visual communication design better play the rational value function, better service to the society demand.