汉字图形化创意研究——以海报设计为例

The Study of the Chinese Character Graphic Design in Poster

在世界经济、文化一体化的格局下,中国的设计已经"纳入"或"被纳入"这种国际性的设计场景中,只有在理论和实践上立足于全球、扎根于本土,才能够在国际设计中搏得一席之位。汉字作为中国文化的重要组成部分,具有独特的视觉美感和内涵,因而成为设计的巨大资源。文章试图从传播学、美学的角度重新审视汉字这一图形元素,以概念的界定为切入点,以海报设计为媒介,全面系统地对汉字图形化特征、信息传达方式和审美价值进行深入剖析,以期能够引发对汉字图形化的共同关注和思考。

Under the pattern of world economic and cultural integration, the design theory and practice of China has 'integrated' or 'included' in the international design scene. As an important part of Chinese culture, Chinese character has a unique visual beauty and content and becomes the immense resources of the design. The article attempts to revisit characters as the graphic elements from communication and aesthetics. It defines the concept as the starting point, and gives an in-depth analysis of the characteristics, information communications, and aesthetic value of Chinese character graphic in the poster design. The purpose of the article is to trigger on common concerns and thoughts of Chinese character graphic.