高职院校广告设计专业学生技能竞赛与职业技能提升关联度研究

Research of the Relevancy between the Skill Competition and Occupation Skill Promotion for Higher Occupation School Students Specializing in AD Design

广告设计是一门实践性较强的学科,但是现在高职院校的广告教学中重理论轻实践的现象较为普遍,专业技能竞赛的引入为弥补实践教学的不足提供了有力帮助,竞赛与职业技能提升有着很大的联系,文章就从技能竞赛对教学的意义、对学生的意义几个大的方面研究二者之间的关联。

Advertising design is a strong practical discipline. But it is prevalent that the teaching of advertise in vocational colleges focuses more on theory while ignores the practice. The introduction of professional skills competition provides a strong help to compensate for the lack of practice teaching. There is great relevance between competition and occupation skills improvement. This article researches on the association between the two, from several major aspects such as the skills competition on the significance of teaching and students.