动漫衍生品的产品化设计策略研究

The Research on the Productization Design Strategy of Animation Derivatives

从动漫衍生品行业现状及市场特点出发,讨论了产品化设计策略在动漫衍生品开发中的必要性,分析了产品化设计在动漫衍生品市场开发所能发挥的作用和价值。进而从消费者满意度和提升产品的核心价值观两方面论证了产品化设计对动漫衍生品附加价值的提升空间。在此基础上,针对动漫衍生品市场的属性和特点,提出了依托原创、文化差异、拓展外延等几方面的设计策略。

From the current situation of animation derivatives industry and market characteristics,the necessity of the development of animation derivative product design strategies discussed,analyzed the role and value of product design can play in the development of animation derivatives market.Then from the core values of customer satisfaction and improve product view two demonstrates the product design of animation derivatives added value promotion space.On this basis,according to the properties and characteristics of animation derivatives market,put forward based on the original,cultural differences,expand the denotation and design strategies in several aspects.