品牌管理的关键——建立良好的情感体验

The Key of Brand Management,Building Successful Emotional Experience

体验经济时代,随着消费市场的细分,品牌管理无法进行程式化的复制。对于我国品牌管理尚不成熟的企业来说既是机遇也是挑战。如何使品牌与消费者之间建立情感体验上的沟通互动,从而创造品牌价值成为品牌管理需要关注的重要问题之一。

In experience economic era, because of the consumer market segmentation. Brand management could not be just simply stylization. For all the enterprises in China, they have faced lack knowledge of brand management. Thus, it is not only an opportunity but also a great challenge. How to build emotional experience between the brand and the consumer, and create brand value have become one of the most important issue of brand management.