新时期视觉传达设计发展的进程

The Progression of the Visual Communication Design in the New Period

视觉传达设计在人类文明史上起着重要作用。目前,电脑和互联网技术的迅速发展,为人们不断探索视觉传达提供了极大的便利。视觉传达设计必须不断创新,与时俱进,才能实现其存在的价值。但是,创新是建立在历史之上的,只有把握视觉传达设计的发展进程,才能从中汲取经验,以更好的手法创新视觉传达设计。文章先研究视觉传达设计的发展进程,接着分析新时期背景下应该如何创新视觉传达设计,具有一定的现实意义和指导意义。

Visual communication design plays an important role in human civilization. At present, the rapid development of computer and Internet technology, to continuously explore visual communication provides a great convenience.Visual communication design must be continuous innovation, advancing with The Times, to achieve the value of its existence. However, innovation is based on history, only to grasp the development of visual communication design process, to learn from experience, to better the technique innovation of visual communication design. This paper first studies the development of visual communication design process, then analysis under the background of new era should be how to innovate the visual communication design, so it has certain practical significance and guiding significance.