声音在企业形象传播中的作用

The Role of Sound in the Communication of Corporate Identity

对于21世纪的企业来说,企业的形象越来越成为一个企业安身立命的根本。如何提升企业形象,如何在日益激烈的核心竞争力中立于不败之地,这就是摆在当今企业面前的一个难题。这个难题就像是在电视上频频出现的明星一样,既要在闪光灯下争先恐后的亮相,又要守口如瓶的保护自己的隐私。随着时代的发展,企业形象的建立不是一成不变的,从某种意义上讲企业形象不再是单单的图形符号,声音、气味等都具备直接传播的功能,计算机的开机音乐、手机的独特铃声都试图在传达一种信息,这种信息就是企业未来的声音形象系统。

For the corporate of 21st century, the Corporate Identity is increasingly becoming a living foundations.How to promote the Corporate Identity and be in an impregnable position in the drastic competitiveness, this is a difficult problem. This problem looks like the stars who appeared frequently on television, they want to show themselves but to keep their mouth shut to protect their privacy, with the development of the era, the establishment of Corporate Identity is not the one without variation, in a sense, the Corporate Identity is no longer a simple graphical symbols,sounds, smells, ect all have direct communication function.The computer boot music, mobile phone unique tones are trying to convey a message, this kind of information is the corporate future sound Identity system.