城市公共艺术传播及视觉城市战略

Public Art Communication and Urban Visionary Strategy

公共艺术传播,是一种综合性的多功能传播。它是审美传播,可提升城市人群的审美修养和能力;它是一种文化传播,可传播城市特色文化,塑造城市核心价值;它是一种艺术传播,可以艺术化的方式直观、形象、生动、鲜明地表达城市精神,突出城市丰厚人文底蕴和高品位的人文艺术修养。视觉城市战略是当代城市进行城市建设、城市营销、城市品牌塑造、城市公共空间、城市景观打造等方面战略思想和策略。城市公共艺术及其传播,是当前城市视觉城市战略实施中最为关键和引人注目的内容和方面。

The spread of public art is a kind of multi-functional spread. It is a kind of aesthetic communication which can promote the aesthetic judgment and consciousness of urban people. It is a kind of cultural transmission, which can spread the characteristic culture, shaping the core value of city. It is a kind of artistic dissemination, which can clearly express the city spirit, Highlight the rich cultural and high grade cultural accomplishments in intuitive, artistic ways,through vivid images. Visual city strategy is a kind of strategic thinking to lead the city to glorious future, a kind of guiding ideology to direct city marketing, city brand building and the public space design and landscape building.Urban public art and its transmission is most important, and which is the most critical and striking part in the current urban visual strategy implementation.