摘要
从儿童的消费心理入手,针对儿童心理与审美需求,通过对儿童食品包装的一系列研究,分析了儿童食品包装的造型、色彩和图形等视觉要素,并提出了可行性的设计策略。
From the perspective of children's consumption psychology, this paper analyzes the visual elements of children's food packaging, such as modeling, colors, graphs in the light of children's psychology and the aesthetic demand, and puts forward the feasible design strategies.
关键词
儿童
消费心理
食品包装设计
Children,Consumption Psychology,Food Packaging Design