天津老字号品牌旅游产品包装设计探析

An Analysis of Tianjin Time-honored Brand Tourism Product Packaging Design

天津老字号品牌产品作为非物质文化遗产,在天津旅游产业中具有举足轻重的地位。文章通过对天津老字号品牌旅游产品包装的现状分析,找出现有包装设计中存在的问题。为满足天津老字号品牌发展需求,提出了老字号品牌旅游产品包装设计策略。并结合实例,论述了旅游产品包装设计需要挖掘品牌文化内涵,突出品牌新形象,打造地域特色包装,针对市场需求对包装进行分类化、绿色环保设计,从而使老字号品牌历久弥新。

Tianjin time-honored brand products as the intangible cultural heritage, have played a decisive role in the tourism industry in Tianjin. Through analyzing the present situation of Tianjin time-honored brand tourism product packaging, this article tries to find the existing problems in packaging design. In order to meet the needs of the development of Tianjin time-honored brands, this paper raises the design strategy of time-honored brand tourism product packaging. Combined with the examples, it points out that tourism product packaging design need to develop the brand culture connotation, highlight the new image of brand, create regional characteristics of packaging, classifiable packaging and Green Environmental Protection design according to the market demands, so that it might never fade its charms.