剪纸在广告设计中的艺术美

The Artistic Beauty of Paper Cut Art in Advertising Design

剪纸艺术作为当前艺术界中较为流行的民间艺术符号之一,有着其独特的艺术美。本文从广告设计的角度出发把剪纸的表现形式和艺术语言融入到设计中去,以鲜活生动的案例分析为依托,着重论述了剪纸在广告设计中的艺术表现,突出剪纸在广告中的艺术形式美的创新、剪纸在广告中的艺术神似美的创新,以及"形神兼备"的剪纸广告的艺术融合。在本土化和世界性、传统和时尚的演绎中,剪纸和广告的碰撞无疑是一次美的爆发。

The paper-cut art is one of the symbols of folk art in the current art area, which has its unique artistic beauty.This article start from the perspective of the advertising design,melt paper-cut form of expression and artistic language into the design,along with vivid case as the basis,focuses on the art expression of paper cutting art in the field of advertising design, highlighting the form beauty innovation of paper-cutting art, as well as the merge of 'Vivid' paper cutting design with advertising art.Between the localization and globalization,traditional and stylish interpretation, the paper cutting art and advertising is bound to collision.