摘要
以男装行业的现状为切入点,分析当前我国服装设计本科教育中男装品牌策划设计课程存在的问题,并结合男装品牌策划设计课程的教学实践,提出以教学实践为基础的教学法,结合教学中出现的问题与实践经验,对市场需求驱动下男装品牌策划设计课程的教学探索。
Based on the present situation of men's wear industry, analysis of problems on the undergraduate course of the Brand Planning of Men's Wear were discussed. Combined with the teaching practice of men's wear brand planning course, this article put forward teaching methods on the basis of teaching practice.Combined with the problems of teaching practice and practical experience, this article explore teaching mode driven by market demand on the course of men's wear brand planning.
基金
浙江理工大学科技与艺术学院艺术设计省重点专业重点课程建设<男装品牌策划设计>成果
关键词
男装
品牌策划
课程建设
Men's Wear,Brand Planning,Courses Construction
