摘要
当今社会,计算机和互联网技术飞速发展且迅速普及,新媒体环境下视觉营销出现新的发展势态,动态视觉的应用日益广泛,不仅表现方式多样化,而且传递更为广泛,传达的受众更为精准。因此,视觉营销在品牌整合传播中的应用越来越多,也越来越受到企业的青睐。文章分析了视觉营销在品牌整合传播中的应用价值,并总结新媒体环境下视觉营销的新趋势,提出新媒体环境下视觉营销发展策略,期望能对视觉营销的研究和学习有所裨益。
In recent years,with the rapid development of computer technology and the rapid popularization of the Internet,Under the new media environment,new developments have emerged in visual merchandising,and the application of dynamic vision has become increasingly widespread,Not only is the expression diversified,but the audience that delivers a wider message is more accurate.Therefore,visual merchandising’s application in brand integration and communication is more and more popular with enterprises.This paper analyzes the application value of visual merchandising in brand integration and communication,And summarizes the new trend of visual merchandising under the new media environment,It is expected that visual merchandising’s development strategy under the new media environment will be beneficial to visual merchandising’s research and study.
作者
袁娜
周月麟
Yuan Na;Zhou Yuelin(College of Art and Design,Shenzhen University,Shenzhen 518060,China)
关键词
视觉营销
品牌营销
动态视觉
visual marketing
brand marketing
dynamic vision
