民间手工艺图形在乡村旅游品牌形象设计中的应用研究

The Application of Folk Handicraft Graphics in Rural Tourism Brand Image Design

民间手工艺图形化有助于从民间传统手工艺中提取信息,整合并进行创意表现,使人们在庞大的旅游信息中选择性地接收信息,增进旅游体验,提升乡村旅游品牌形象。文章以莱芜香包为研究个案,从图形的角度去解释民间手工艺与乡村旅游品牌形象设计之间的关系,在构建大众对莱芜古村美好印象的同时,将民间传统手工艺融入当代生活,使其得到传承和发展。

Folk arts and crafts graphical help to extract information from traditional folk arts and crafts integration and creative performance,make people in a large tourist information selectively receive information,promote the tourism experience,to promote the rural tourism brand image.In laiwu sachets as the research case,folk arts and crafts from the Angle of graphics to explain the relationship between rural tourism brand image design,in build mass of laiwu,an ancient village of good impression at the same time,the traditional folk handicraft blend in contemporary life,heritage and development.