基于武汉地域特色文化的纸雕产品设计研究

Research on Paper Carving Product Design based on Wuhan Regional Characteristic Culture

旅游文创产品的创新是加强促进文化传播以及提高经济效益的有效方式。文章从非物质文化遗产代表之一——纸雕入手提出武汉旅游文化彩色免切割立体纸雕的设计构想。基于武汉旅游文创产品以及纸雕产品的现状,运用地域特征的提取、产品与使用者互动、产品设计风格创新的设计方法来实现具有武汉地域特色的纸雕产品创新。希望籍此提升武汉旅游文创产品内涵价值,对文创产品的开发起到指导性的作用,进而促进武汉旅游文化的传播。

The innovation of tourism cultural and creative products is an effective way to strengthen cultural communication and improve economic efficiency.From the paper sculpture,one of the representatives of intangible cultural heritage,the design concept of Wuhan tourism culture color-free cutting three-dimensional paper sculpture was proposed.Based on the status quo of Wuhan tourism cultural and creative products and paper carving products,the paper uses the characteristics of regional extraction,product and user interaction,product design style and innovative design methods to achieve paper sculpture product innovation with Wuhan regional characteristics.It is hoped that this will enhance the connotation value of Wuhan tourism cultural and creative products and play a guiding role in the development of cultural and creative products,thus promoting the spread of tourism culture in Wuhan.