摘要
文章通过眼动跟踪技术的应用为婴儿车的色彩设计提供一种基于用户认知的设计方法。以客观性数据为支持对用户的认知与选择做出分析,使婴儿车的色彩设计在市场消费中能够最大程度地满足用户需求。采用语义差异法和likert7层级表分析得到婴儿车的色彩设计意象词汇,进而使用Tobii T-20眼动仪,基于用户对不同色彩意象词汇的认知进行眼动试验,最后对眼动实验得到的数据进行评价与分析,得出最符合意象词汇语义的色彩设计方案。此方法为产品色彩设计的科学化系统化提供了方法与思路,提高了产品色彩设计与意象词汇的匹配度。
Objective:To provide a user-cognition-based design method for color design of baby stroller by eye tracking technology.The objective data is used to support the analysis of users’cognition and choice,so that the color design of baby stroller can meet the needs of users to the greatest extent in the market consumption.Methods Semantic difference method and Likert 7 hierarchy table were used to analyze the color design image words of baby carriage.Then eye movement test was conducted based on the user’s cognition of different color image words with Tobii T-20 eye movement instrument.Finally,the data obtained from eye movement test were evaluated and analyzed.The result is the color scheme that best matches the semantic meaning of the image.Conclusion This method provides a scientific and systematic method for product color design and improves the matching degree between product color design and image vocabulary.
作者
李赛赛
邱越
孙博文
马玉林
刘冬
Li Saisai;Qiu Yue;Sun Bowen;Ma Yulin;Liu Dong(School of Design and Arts,Beijing Institute of Technology,Beijing 100081,China)
关键词
婴儿车
色彩
眼动跟踪
意象
baby stroller
color
eye tracking
image
