中华传统文化元素在陶瓷包装设计中的应用探究

The Chinese Traditional Culture Elements in the Application of Ceramic Packaging Design

商品的包装设计对于突出商品风格与品位具有重要作用,能为消费者带来视觉享受。各式各样的包装设计使商品具有各自的特点,为商品宣传销售起到了促进作用。将我国传统文化元素与陶瓷包装设计相结合,对我国传统文化的传承与弘扬有着积极的作用,其本身也是促进销售的一种手段。文章主要探讨中国传统文化元素在陶瓷包装设计中的应用分析以及对策研究,希望不断推动传统文化的传承与发展,使包装设计与传统文化元素有机结合,共同进步。

The packaging design of commodities plays an important role in highlighting the style and taste of commodities,and can bring visual enjoyment to consumers.A variety of packaging designs make the goods have their own characteristics,and play a role in promoting the publicity and sales of goods.Combining the elements of Chinese traditional ceramic culture with ceramic packaging design has a positive effect on the inheritance and promotion of Chinese traditional culture,and is also a means to promote sales.This paper mainly discusses the application analysis and countermeasure research of Chinese traditional cultural elements in ceramic packaging design,hoping to promote the inheritance and development of traditional culture,and make packaging design and traditional cultural elements organic combination and common progress.