互联互通:非遗传播渠道的拓展与效能提升

Interconnection and Intercommunication:Upgrade for Development and Effect of Intangible Culture Communication Channel

非遗在现今社会转型时期遭遇后继无人、关注度低的发展瓶颈,在国家对优秀传统文化传承和创新发展的要求下,提升非遗的社会传播力成为亟需解决的问题。文章探讨了非遗在'互联网+'环境下的传播范式,提出建立'非遗网络空间命运共同体'的传播思维,同时配合行之有效的传播策略,从传播主体、传播媒介、新技术和传播内容四个方面寻求非遗资源整合及传播渠道拓展的途径,最终达到非遗传播效能的提升。

The intangible has encountered the development bottleneck of no successors and low attention in the transition period of today’s society.Under the requirements of the inheritance and innovation development of the traditional culture,how to improve the social communication force has become a problem which needs to be solved.This paper discusses about the communicative paradigms of intangible culture under the environment about'Internet+',and proposed the establishment for communicative thoughts of'Community of destiny for intangible cultural heritage networking space'.This paper combines with effective strategy of transmission.It seeks for integration of intangible resources and expand communication channel from four aspects which are communication subject,communication media,new technology and communicative content.Meanwhile,it converts the traditional mode of intangible cultural communication.Ultimately,it upgrades the effectiveness of intangible cultural communication.