数字服务创新中的媒介感知反应模型的研究——以自驾游APP体验设计项目开发为例

Researching on Media Perceived Response Model in Digital Service Innovation, a Case Study of Self Driving APP Experience Design Project Development

文章以自驾游APP体验设计的项目开发为主要研究对象,得出在数字服务创新中的媒介感知反应模型所包含的信息、导航、参与、娱乐、个性化五个服务设计元素,分析它们各自的作用以及如何实施各元素得到用户信任与满意的反馈,提升产品的服务价值。

Taking the project development of self-driving tour APP experience design as the main research object,and draws five elements of service design,including information,navigation,participation,entertainment and personalization,which are included in the media perception response model of digital service innovation.It also analyses their respective roles and how to implement each element to get users’trust and satisfaction feedback,so as to enhance the service value of products.