“循环发现教学法”——以《商业品牌案例分析》课程应用为例

The Application of Circulating Discovery Teaching Method in Case Teaching:Take the Course "Case Analysis of Commercial Brand " for Example

案例教学是国内设计本科教育的主要教学手段,目前注重探讨案例的形式语言(图形、色彩和编排等),但缺乏对深层次内容的把握(案例相关历史文化及理论)。文章在布鲁纳'发现教学法'基础上提出'循环发现教学法',并将之应用于《商业品牌案例分析》课程,使学生在'循环'提出和解答问题的过程中,透过表面视觉形式探求更深层的内容来源,以此开发更科学的设计思维。

Case teaching is a major teaching means in Chinese design regular education,which now mainly focuses on learning the form languages,such as the graphic,color&lay out,however lack of study on the deep-seated contents,such as the history,culture&design theory.Thus,the author puts forward'cycle discovery teaching method'that bases on the Bruner’s'discovery teaching method',and applying it into the course of'Commercial Brands case teaching'.The purpose of the method is to help students to get a more scientific design mind through paying more attention to the deep-seated content rather than the surface visual forms.