景观软装在住宅营销中的应用

Application of Landscape Decoration in Residential Marketing

景观软装是户外空间或仿户外空间的二度设计和陈设布置,在近年住宅营销中应用广泛,被认为是增加营销场所附加值的有效手段,也是一种高消耗、容易造成浪费的装饰行为。住宅营销景观软装重视传播和场景设计,不同的营销阶段,有不同侧重点。梳理其作用、重点与阶段,利于有效表达营销主题,同时可避免过度装饰布置造成浪费。

Landscape decoration is the second phase design for outdoor space or simulation outdoor space.It has been widely used in residential marketing in recent years,and is considered as an effective means to increase the additional value.It is also a kind of high-consumption decoration.By clarifying the value of landscape decoration,discriminating different stages of marketing requirement,marketing theme can be effectively expressed,while excessive decoration can be avoided.