浅析老字号品牌视觉形象在现代的传承与创新

Initial Analysis on the Inheritance and Innovation of the Brand Visual Image of Time-honored Brand in Modern Times

文章分析中国老字号品牌视觉形象的现状,研究老字号品牌视觉形象在有形文化基因与无形文化精神方面的传承与创新,完善品牌视觉识别系统,利用新兴媒体振兴老字号。

This article analyzes the current situation of China time-honored brand,perfects the brand identity system through studying the inheritance and innovation of the tangible cultural genes and intangible cultural spirit for the brand visual image of time-honored brand,so as to improve the brand image and value,and revitalize the time-honored brand with the help of the new media platform.