新媒体方式在艺术实践中的创新应用——以天津文旅项目为例

Innovative application of new media in art practice——take Tianjin cultural tourism project as an example

新媒体是有别于传统媒体的新型媒体,联合国教科文组织对新媒体下过一个定义:新媒体就是网络媒体。在《New media:a critical introduction》一书中定义新媒体:数字化,交互性,超文本性,虚拟性和网络化工作。新媒体艺术不同于传统艺术,清华大学的鲁晓波教授这样定义新媒体艺术:以信息技术、知识为依托,以文字、声音和图像等多种媒体为载体,具有实时性、交互性、体验性的一种艺术。新媒体艺术赋予艺术以新的意义,给予观者全新的感受。新媒体方式灵活运用到艺术实践当中,令项目耳目一新。

New media is a new type of media different from traditional media.UNESCO has defined new media as Internet media.New media:a critical introduction defines New media as digital,interactive,hypertext,virtual and networked work.New media art is different from traditional art.Professor lu xiaobo of tsinghua university defines new media art as a kind of art that is real-time,interactive and experiential,based on information technology and knowledge,and supported by various media such as text,sound and image.New media art endows art with new meanings and gives viewers brand-new feelings.The flexible application of new media in artistic practice has refreshed the project.