Kawaii亚文化的视觉设计与传播

Kawaii风潮作为植根于日本社会的一种独特亚文化,在亚洲乃至世界范围具有愈来愈强的影响力,本文通过探寻Kawaii亚文化的起源与发展,从形式与意境、妙想与趣味等方面对其传播方式进行论述,探讨其在多媒体、产品、环境中的应用和传播方式。

Kawaii trend is a unique subculture which rooted in Japanese society. It makes growing influence in Asia and around the world in recent years. This paper explores the origin and development of Kawaii subculture, discusses its form, artistic conception, idea and interest to introduce its propagation mode, and investigates its new applications and dissemination way in multimedia, products and environment.