平面广告中的视觉符号与视觉传播

本文从视觉思维与传播的角度出发,论述平面广告传播中视觉符号的重要性,提出视觉符号建构应遵循传播规则,并对平面广告传播中的视觉特性作出说明。

From the perspective of visual thinking and communication,discusses the importance of visual symbols in the dissemination of print ads,put forward visual symbol to construct should follow the rules of the spread,and explain the dissemination of print ads in the visual characteristics.