基于PLS-SEM的换乘政策满意度模型

Satisfaction Model of Transfer Policy Based on PLS-SEM

为了完善城市公交换乘优惠政策,从而促进城市公交系统发展、提高公交运输效率,本文构建了基于SEM的公交换乘优惠政策满意度测评模型,采用PLS法进行参数估计.以苏州公交换乘优惠政策为例进行满意度测评,验证了本文提出的测评模型和指标体系的合理性,得出感知价值对乘客满意度的影响最大,其次为感知质量.同时,详细分析了感知质量中的九个三级指标的满意度表现,绘制了四象限分析示意图,发现奖金到位的及时性、奖金到账的多样性、政策宣传力度和获奖信息的公布方式是感知质量中的薄弱环节,为进一步完善公交优惠政策提供了依据.

In order to improve the preferential policies for urban public transfer,so as to promote the development of urban public transit systems and improve the efficiency of public transport,the paper constructs a satisfaction evaluation model for public transfer preferences based on structural equation modeling( SEM) and the model parameters were estimated by using partial least square method( PLS). The paper took Suzhou public transfer preferential policy as an example to evaluate passenger satisfaction,testified the rationality of the evaluation model and index system. The experimental result shows that the perceived value has the greatest impact on passenger satisfaction,followed by perceived quality. At the same time,it analyzes the performance of the satisfaction of the nine three-level indicators in perceptual quality,draws a four-quadrant analysis diagram,and finds that the timeliness of bonuses,the diversity of bonus arrivals,policy advocacy,and the manner in which awards are announced are the weak links in perceived quality,so as to provide the basis for further perfecting public transport preferential policies.