我国航空货运市场特征及定价策略研究

Research on Air Freight Market Characteristics of China and its Pricing Strategy

航空货运是我国航空运输市场发展的新增长点,在社会经济发展中占据重要的位置。为提高我国航空货运收益,本文首先分析了航空货运市场特征,包括季节性变化规律、行业集中度和航线网络布局等,并结合专业访谈与文献调研初步确定货运定价影响因素。定性分析的基础上进行定量研究,基于某速运公司年度货运数据,借助SPSS软件做因素相关性分析,根据相关性的强弱最终确定航空货运定价影响因素,从而为航空公司提供合理有效的货运定价策略,实现货运收益的提升,并促进我国航空货运市场的稳健发展。

As a new growth point of China’s air transport market, air freight plays the important role in social and economic development. In order to improve the profit of China’s air freight, the characteristics and pricing strategy of air freight market are investigated. Firstly, based on historical statistics data, the market characteristics of air freight are analyzed, including seasonal law, industry concentration and airline network and so on. Along with professional investigation and literature interview, influence factors of air freight pricing are initially determined. Combing qualitative and quantitative analysis methods, correlation analysis between influence factors are conducted with using the software of Statistical Product and Service Solutions, then factors are screened and finally determined which can provide airlines with reasonable and effective pricing policy, as well as promote the steady development of China’s air freight market.