AHP层次分析法在成品物流改善中的应用——以M鞋业公司为例

Application of AHP Analytic Hierarchy Process in Improvement of Finished Goods Logistics——Take M Shoes Company as An Example

本文旨在通过深入分析M鞋业成品鞋物流具体状况及市场需求因素,找出其在选择物流模式时存在的问题及问题产生的原因,主要运用问卷调查法及层次分析法,构建成品物流模式的评价体系,从而为M鞋业选择最合适其现阶段业务发展状况的物流模式提供参考。同时,对于同类型的内销型鞋服企业制定物流配送改善方案有着一定的参考价值。

The purpose of this paper is to find out the existing problems and the causes of the problems in choosing the logistics mode by analyzing M shoes logistics specific situation and market demand factors. This paper mainly uses questionnaire survey method and analytic hierarchy process to construct the evaluation system of finished product logistics mode, so as to provide reference for M shoes industry to choose the logistics mode that is most suitable for its current business development. At the same time, it also has certain significance and reference value for the same type of domestic shoe and clothing enterprises to make logistics distribution improvement plan.