摘要
营销是企业经营管理的核心环节,在非常时期,企业如何采取营销应对策略是企业战胜危机,渡过难关的关键。
Marketing is the most important in enterprise business management, so how an enterprise adopt marketing strategy is the key to overcoming crises.
出处
《重庆工商大学学报（社会科学版）》
2003年第6期46-47,共2页
Journal of Chongqing Technology and Business University：Social Science Edition
关键词
危机
应对
营销策略
crisis
deal with
marketing strategy
