西部边疆地区旅游业的升级与优化——以日喀则为例

The Upgrade and Optimization of Western Borderland Tourism ——Taking Xigaze Region for Instance

基于西部边疆地区旅游业特殊的发展条件与发展特性,以西藏日喀则地区为例,认为西部边疆地区应通过消除瓶颈制约因素、打造旅游目的地形象、营建产品品牌、优化空间布局、开启双重动力机制、推行特色化与标准化的一体化以及建立新生态意识等途径,升级和优化旅游产业系统,提高旅游业的竞争力和维持旅游业的可持续发展。

Based on the special development condition and property of western borderland tourism, taking Xigaze region for instance, this article thinks that western borderland upgrades and optimizes tourism industry system, enhances tourism competitive edge ,maintains tourism sustainable development by removing restrictive crux, establishing tourist destination image, putting out product brands, optimizing space layout, initiating dual dynamic mechanism, carrying out integration of characterization and standardization and building new ecological consciousness, etc.