桂林会展旅游初探

An Initial Study On MICE Tourism in Guilin

会展旅游是现今我国旅游业的亮点。桂林应明确会展旅游的作用,充分利用自身的良好条件,大力发展会展旅游,提升旅游竞争力,获得新的经济增长点。为此,必须围绕会展旅游,明确定位,打造品牌,完善设施和机构,培育企业,培养人才,争取在竞争激烈的会展旅游市场上占据有利位置,推动桂林旅游业和国民经济持续发展。

Nowadays MICE is becoming a focus in tourism industry. Guilin should be well aware of the importance of MICE tourism and take advantage of its own favorable condition to develop MICE tourism greatly for keener competition and more economic gains. Thus the paper expounds the necessity and feasibility and some counter-measures as well.