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符号消费的社会逻辑与内在机制 被引量:2

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摘要 创造符号、使用符号是人之为人的本有之义,且人们对符号价值的迷恋与狂热,有着"品牌联想"的深层次心理机制,所以在当下消费社会的现实语境中,把符号消费作为确认自我归属,表达自我意义与价值的参照系统,是普通大众在商品泛符号化之消费社会情境中的必然选择。
作者 张炳杰
出处 《新闻传播》 2017年第12X期15-16,19,共3页 Journalism Communication
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