摘要
我国有线电视上市公司有近10家,他们借助资本平台完成了数字化改造和网络整合,并通过并购重组的形式完善产品结构,拓展产业链,实现多元化经营。在三网融合的背景下,有线电视需要通过资本运营和服务创新,完成从传统媒体到新媒体、从一屏服务到跨屏服务、从看电视到用电视、从零散的有线电视网到互联互通的云服务平台的改变,使有线电视从单一的有线电视传输商向全业务综合信息服务商发展。
China have nearly 10 Cable TV listed companies, They completed Cable TV digital reconstruction and network integration with the aid of capital platform.Cable TV listed companies improve product structure, extend the industrial chain,and achieve diversification in the form of a merger,acquisition and reorganization. Under the background of triple play, Cable TV need change from traditional media to new media, from one screen to other screens services,from watching TV to using television,from fragmented cable networks to cloud service platform with interconnection through capital operation and service innovation,Cable TV change from a single cable transmission network to the whole business comprehensive information service provider.
出处
《中国有线电视》
2014年第10期1127-1131,共5页
China Digital Cable TV
基金
国家社科基金青年项目<媒介融合的政策选择与规制体系研究>的成果(CXW008)
关键词
有线电视上市公司
资本运营
财务分析
服务创新
cable TV listed companies
capital operation
financial analysis
service lnnovation