浅析OTTTV业务如何助力广电宽带网络发展

Analysis of OTT TV Business How to Power Broadcasting Broadband Network Development

随着三网融合的全面推进,以及信息技术的飞速发展,广电业在数字化整转之后迎来了一个快速发展的黄金机遇期。面对人们差异化、个性化、碎片化的娱乐需求,广电业正发生着深刻的变化,OTT TV(Over-The-Top TV)正是在此背景下应运而生。由于具备丰富的内容、快捷方便互动的体验和友好的界面,OTT TV深受用户青睐,必将成为未来趋势。从OTT TV业务的特点和市场发展分析入手,提出OTT TV作为广电未来业务发展的趋势,通过对广电宽带网络技术及其发展的原动力的阐述,指出了OTT TV业务对广电宽带网络发展的驱动和技术发展对OTT TV的引领,最后从平台、网络、终端、运营支撑4个方面谈OTT TV业务的助推作用。面对增值业务的蓬勃发展,广电运营商更要加快下一代广播电视网络的建设与发展,实现广电业的快速转型。

With the convergence of three networks to promote a comprehensive,rapid development and infor-mation technology,radio and television industry has got a rapid development of the golden opportunity after in-tegral translation of digital TV.In the face of the entertainment needs of people differentiation,personalized, fragmentation,the radio and TV industry is undergoing profound changes,OTT TV (Over-The-Top TV)is e-merge as the times require under this background.Because of rich content,convenient and interactive experi-ence and friendly interface,OTT TV favored by users,will become the future trend.This paper starts from the characteristics and the market development of OTT TV business analysis,proposed the OTT TV as the devel-opment of future business broadcasting trend,through the original power of radio and TV broadband network technology and its development on the development of OTT TV points out that drive business to radio and TV broadband network and technology development lead to OTT TV,the last supporting role in boosting talk OTT TV service in four aspects from the platform,network,terminal and operation.Face to the flourishing develop-ment of the value-added service,radio and television operators will be more to accelerate the construction and development of the NGB networks,the rapid transformation of the realization of radio and television industry.