网络红包大战的启示

Red Envelope Enlightenment

春节网络发放红包已经不是传统习俗,而是一种全新的客户争夺、技术比拼、盈利模式创新的游戏,它将对传统的电视产生较大冲击,运营商应受启发积极应对。

The issuance of red envelope is not the traditional custom,but a new game for customer contest technology competition and new profit model. It will have a greater impact on the traditional TV operators should be inspired to actively respond to it.