新媒体冲击下的基层电视媒体如何融合发展

How to Integrate and Develope of the Media Local TV under the Impaction of the New Media

新媒体传播功能与传播手段的变化对电视媒体造成前所未有的冲击,同时也为电视媒体的发展带来了巨大机遇。现在媒介融合的广度与深度都超越以往,电视媒体要想在融合的浪潮中继续发展,就要顺应形势,取长补短,发展创新,在发挥传统优势的基础上,盘活资源,打造品牌节目,"衍生"出新媒体,以多渠道多平台发布来服务受众,为此主要探讨传统电视媒体与新媒体融合发展的途径和措施。

New media has brought the unprecedented impact in the spread of different means function and changes. Nowadays,the trend of media integration has surpassed the past from the breadth to depth. To continue to flourish in the wave of media convergence,TV media will need to adapt to the situation,constantly change the strategies and ways of thinking. It analyzed the main measures of integration and development about traditional media and new media.